top of page
  • Extreme Limit

"Employee Retention Strategies: Boosting Employer Loyalty and Valuing Employees"


Employee retention is a crucial aspect of any organization's success. When an employee submits their resignation, questions often arise: Why are they leaving? What made them unhappy? How can we improve? What can we do to change their mind? The big question we should ask ourselves is: Why do we need to wait for a resignation letter or email to take action? In the following discussion, we will delve into the significance of valuing employees and recognizing their efforts, as well as the importance of adopting proactive strategies to retain top talent within the organization.

Recognizing and Valuing Employees:

Organizations often invest a lot of resources into retaining their customer base, but they may not always put the same effort into retaining their key employees who add value. Employee retention is just as important as customer retention, and the two are closely linked. When employees are happy and motivated, they are more likely to provide excellent return.

Employer loyalty is as essential as employee loyalty. Recognizing and valuing key employees who contribute to the organization should be an ongoing effort integrated into the company's values and goals. Managers should take the time to understand their employees' strengths and weaknesses, as well as their efforts and contributions to the organization. By doing so, they can identify the market value of each employee and adjust their wages and benefits accordingly.

Employees who are recognized and rewarded for their hard work, even without having to ask for it, are more likely to feel committed to their organization. This sense of appreciation and loyalty can contribute to higher retention rates, ultimately benefiting both the employees and the company.

Addressing Wage Inequity:

One common trend is that companies are aware of an employee's market value and adjust the wage structure to match the current market, but they do not apply these changes to current employees. Instead, they reserve these benefits for new hires, "Organizations may justify this decision with statements like, 'As a long-term employee, company policy prevents us from providing you with such a significant raise.' This practice can lead to wage inequity, causing resentment and demotivation among existing employees, who may feel undervalued and overlooked. Some companies only offer to match a new job offer when an employee submits their resignation. This reactive approach can be seen as exploitative and demonstrates a lack of genuine appreciation for the employee's contributions.

Organizations should strive to ensure that all employees are compensated fairly, regardless of their tenure. If an employee's market value justifies a higher wage or better benefits, the organization should make those adjustments promptly rather than waiting for the employee to submit their resignation or complain under the statement "If you don't ask, you don't get." By doing so, companies can demonstrate their commitment to fairness and appreciation for the value that long-standing employees bring to the organization.

Supporting Small Companies and Future Growth:

Not all companies can compete with larger organizations in terms of compensation and growth opportunities. However, even smaller companies can work towards creating a supportive and appreciative environment for their employees. By nurturing a loyal workforce, smaller companies may be able to retain valued employees in the future when they have the resources to offer competitive compensation and growth opportunities.

Money Matters, But It's Not Everything:

While money is a crucial factor for most employees, it is not the only thing they care about. Most employees want to accomplish and climb the corporate ladder, and money is often a byproduct of their ambitions. If such ambition is not possible within the organization, it's fair enough, and we should wish them luck. Valuing employees and recognizing their efforts is essential in today's competitive job market.

Empathy and Understanding:

Decision-makers should remember that they were not always in their current position and should empathize with employees' perspectives. They should ask themselves if they would want to be treated in the same way if they were in the employee's position. Showing empathy towards employees can foster a positive work culture and promote employee retention.


Valuing employees is essential for retaining top talent, regardless of their position or department. Decision-makers should empathize with their employees and recognize their contributions to the organization. By prioritizing recognition, appreciation, and rewards for hard work and contributions, organizations can create an environment where employees feel valued and appreciated. Addressing wage inequity is a critical aspect of this effort, ensuring that all employees are compensated fairly and feel motivated to continue contributing to the organization's success.

4 views0 comments


bottom of page